Kendrick Lamar’s pgLang Debuts New Phone

Kendrick Lamar and Dave Free’s company, pgLang, has designed a cellphone in collaboration with tech company Light. A limited drop of 250 phones will be available for purchase at pgLang’s website on November 2.

pgLang shared a brief video introducing the pgLang for Light Phone, which doesn’t include a web browser or color interface and is marketed as a less distracting alternative to the modern cellphone. Watch the clip below.

Lamar and Free founded pgLang in 2020, describing it as a “multi-lingual, at service company.” This month, the brand rolled out a Chuck 70 sneaker with Converse as part of a collaboration titled Driven by Luck, which debuted alongside visuals featuring Baby Keem and Dominic Fike.